Askolani Askolani, Arief Budiman, & Yoga Perdana. (2025). THE INFLUENCE OF CONTENT-MARKETING STRATEGIES ON CONSUMER-PURCHASING BEHAVIOUR: A RASCH-MODEL STUDY OF FASHION MSMES IN BANDUNG, INDONESIA. American Journal of Scholarly Research and Innovation, 4(01), 237-249. https://doi.org/10.63125/q03b3656