MD AMINUL ISLAM; ZAKIA AFROZ. AI-Augmented Business Intelligence for Campaign Performance Optimization in U.S. Retail and e-Commerce: A Mixed-Methods Study of Marketing ROI. American Journal of Scholarly Research and Innovation, [S. l.], v. 4, n. 01, p. 732–774, 2025. DOI: 10.63125/h9j70a40. Disponível em: https://researchinnovationjournal.com/index.php/AJSRI/article/view/119. Acesso em: 4 may. 2026.