ASKOLANI ASKOLANI; ARIEF BUDIMAN; YOGA PERDANA. THE INFLUENCE OF CONTENT-MARKETING STRATEGIES ON CONSUMER-PURCHASING BEHAVIOUR: A RASCH-MODEL STUDY OF FASHION MSMES IN BANDUNG, INDONESIA. American Journal of Scholarly Research and Innovation, [S. l.], v. 4, n. 01, p. 237–249, 2025. DOI: 10.63125/q03b3656. Disponível em: https://researchinnovationjournal.com/index.php/AJSRI/article/view/52. Acesso em: 30 oct. 2025.