Md Aminul Islam, and Zakia Afroz. “AI-Augmented Business Intelligence for Campaign Performance Optimization in U.S. Retail and E-Commerce: A Mixed-Methods Study of Marketing ROI”. American Journal of Scholarly Research and Innovation, vol. 4, no. 01, Dec. 2025, pp. 732-74, https://doi.org/10.63125/h9j70a40.